[objective] Create identity systems, applications across a variety, traditional and digital media for Five Keys School and Programs.
[approach] Five Keys Charter School was founded in 2003, in the San Francisco County Jail. They provide the underserved with opportunities to restart their lives with a focus on the Five Keys: Education, Employment, Recovery, Family and Community. We created a slogan, "Change is Possible." The brand’s colors dictate the mood and persona of the brand. The primary color was chosen because of the significant qualities that color blue holds. Blue symbolizes trust, calm, modern and relatable. Every thing follows the same style; powerful, raw, truthful.