[objective] This project was to identify a current brand equity to create a new packaging system for a winery which including high and low price-point wine based on an existing collection. Applied to the direction of the brand’s future development and revolution.
[approach] Crosby Roamann is a small winery consumed with the idea of creating honest, handmade wines. The concept comes from the brand’s name which about the founders’ two grandmothers. Roamann was a stage performer and chorus girl in the Roaring 20’s, and Crosby was a poet from the Great Depression. Combined with roaring twenties and poetry, art and visual can better explain each bottle of wine. Lines and fabulous colors are the visual experiences for art deco which could express all the ideas from this small unique winery.