The Form Structure

[objective] The project asked to come up with a concept for a line of sustainable powder mixed latex house paints for both interior and exterior use. Make a challenge which to develop and design an alternative paint package. Select or develop a possible brand, package structure, and graphics to define a clear target group.

[approach] To create a new brand identity ‘Jean Nouvel’ and make the brand environmental. Discover the adventure of color. Create unique paint color palettes for the home. Keep pace with the latest trends and styles in color. A project on the combination of powder paint and structuralism. In flat black and white space with a stylish gray-based colors, created a high-end design.

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